Website Overview
Hospitality Resource Network is a leading recruitment site for anyone working in hotels, restaurants, bars, casinos and resorts. With over 150,000 jobseekers visiting the site each month to look for a job and with more applications per job than anyone, Hospitality Resource Network is the best place for employers to find their perfect employee and for jobseekers to find their ideal career |
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Category : Hotel Jobs, Career Resource, Job Site, Employment, Online job search
Challenge
Hospitality Resource Network wanted to become its websites as an online hospitality industry job search tools to attract job seekers and employers. Our goal was to get them a better search engine placement with most competitive broad search keywords, without regional geographical locator terms.
Optimization Steps
After reviewing and studying the client's requirements following steps are applied to for SEO.
- Solution met with client to discuss site goals and SEO strategy
- Setup initially PPC campaign in Google Adwords
- cyberThink performed extensive research to understand the search behavior of this client's target audience and identify and determine which broad search keyword phrases would drive the most traffic to the website
- Created and installed Search Engine Optimization code on their website to influence search engines
- Manually submitted site to popular search engines and directories
- Setup reciprocal link building campaign with aim to acquire quality and theme based incoming links
Results
As a result of our search engine optimization efforts.
- In just the past three months, the number of top 30 rankings for the client's website across the major search engines has increased by 60%
- The number of page views increased 400%
- The number of visitor sessions increased by 600%
- Search engine referrals jumped 300%
- The company online sales rose dramatically
Current Ranking Results
- Number #8 In Google with "hospitality job"
- Number #8 In MSN with "hospitality job"
- Number #3 In Google with "hospitality jobs online"
- Number #2 In MSN with "hospitality jobs online"
- Number #3 In Google with "hospitality career"
- Number #8 In MSN with "hospitality career"
Also website is coming up with 50 keywords on top 10 to 40 positions on major search engines.
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